Experienced commercial and marketing manager Ben Joske has been appointed Region General Manager of AFL Gippsland.

Joske brings a wealth of skills and experience to the role, including three years as Commercial Development Manager at Richmond Football Club and, most recently, as Manager of Regional Tourism and Strategy at Visit Victoria.

He has also spent time as Commercial Development Manager at A-League club Melbourne City, held various roles within the racing industry and served as National Manager of Community Fundraising and Events at Make-A-Wish Australia.

Joske replaces inaugural AFL Gippsland RGM Travis Switzer, who resigned in May after more than four years in the role.

AFL Gippsland Region Commission Chair John Schelling said Joske’s appointment was exciting for football in Gippsland.

“With the support of AFL Victoria we have conducted a thorough application process and Ben quickly emerged as the outstanding candidate,” Schelling said.

“This position offers a great opportunity for someone with fresh eyes and ideas to step in and make an immediate impact on football in our region.

“Ben arrives at a busy time and we are confident his appointment will provide a major boost to our staff, football community and other key stakeholders alike.”

Joske is expected to officially begin his tenure as RGM on Monday, 13 August.

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